Tuesday, May 1, 2007

Module 5: Concept 6: Reading the difference between 'surface' metadata and 'implied' metadata

While the header contains the 'surface' metadata, understanding email messages may require you to interpret the implied, hidden metadata cued into the body of email messages.

This is quite a heavy concept to grasp. I think it is saying that meta data is being manipulated by marketers and advertisers. Although in the past, meta data related directly to the content of the email/website, this may not be the case. It can be quite deceptive and misleading.

I will need to look at this concept again. Not quite sinking in...

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