One can only generate awareness of one's membership of an email list by posting messages; others' awareness of your identity will enable them to include you in their discussions and enable you to play your part in the community that is the list.
This concept refers to identity on the net. The example refers to someone who belongs to an email list but does not contribute. They are a 'lurker', they have no identity. To have a presence on the web you have to contribute information. Only by doing this will you be recognised.
Another example is also used for somone who sets up a website. Their purpose may not to be to present information, but simply to exist online.
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