Module 2 Concept 2: Your audience's use of communication.

Informational exchange consists in the content of messages but also the uses (intended or unintended) to which the information is put.

This concept is again referring to effective communication. The communication lies not only in the message, but also in what use it is put to by the recipient. The communication stream may only be effective and complete when a response from the recipient has been received, or if the information has been acted upon immediately by the recipient or if the information has been disseminated by the recipient.

To be an effective communicator your audience (recipients) should know what is expected of them when your information has been received and processed.

The communication circuit will only be closed when the information has been processed and acted upon.